All Posts by wayne

Ways to Prep Your Business with Reputation Management New York

The value of the Internet is indisputable for both consumers and businesses. Most consumers have it readily available and at their fingertips through there smart phones, tablets, notebooks and desktop computers. This fact is why online marketing, brand building and reputation are so important to a company or business. A company who wants to be known as a quality provider of goods and services needs to be present where consumers look to find the things they need and want.

Not only does a company need a strong online presence but also a good reputation for providing quality products, goods and services in a responsible, customer conscious manner. Taking all of this into consideration will help your company build brand recognition, higher rankings on search engines and better click-through to sales conversion. These things influence whether or not your business, customer base and profits grow or decrease as customers may find your competitors more easily and readily than your company.

Some businesses think that reputation management is only for companies that have had bad press, poor reviews or high levels of complaints, but the truth is that reputation management is for all businesses that want to be found among the thousands of companies and businesses on the Internet competing in the same industry for the same customers.

True Marketing Strategies is a New York firm that provides services to local and national businesses. We can help you attract new customers and clients through search engine optimization (SEO), social media and pay per click (PPC) advertising to maximize your online presence. Our reputation management approach for your business or company that starts with assessing your current web presence, then helping to spread your brand and good reputation through strategies that establish and maintain your status in your locale and industry by creating a road map for success.

By working closely with you every step of the way and keeping you up to date on how well your customers are responding to marketing strategies and changes in the industry, we make recommendations that keep you ahead of the competition. You will have the advice and recommendation of some of the top masterminds in marketing discussing what is currently working, new cutting edge strategies and how best to serve your company and brand.

True Marketing Strategies is a top New York SEO Agency whose goal is to improve your business online exposure, product or service by aligning strategies and techniques to match your marketing needs. By tuning in to the latest search engine marketing trends and maintaining a classic results proven approach, we have time after time established solid long term rankings for our clients and would like to do the same for your brand, business, company and products. Allow True Marketing Strategies to optimize your online presence and distinguish your web properties from the billions online.

How SEO for New York Businesses Improves Your Online Presence

Some brick-and-mortar businesses use “sandwich” marketing signs outside their businesses to get the attention of passersby on busy New York streets. The best location for a shop is in high-traffic areas, but it might be a challenge to get noticed. SEO for New York Businesses is the way to get noticed on the World Wide Web.

Establish New York Business Online Presence

There is so much to see and do on the Internet that it can be a bit confusing. The majority of Facebook (FB) users check their pages every single day. They can chat, watch videos and even play games on this great social media venue.

More businesses are creating their own Facebook pages. FB advertising is similar to Times Square advertising: reach the most people by placing ads in busy locations.

Likewise, you can establish your online presence with solid search engine maximization. Every time a customer types a keyword search into Google, Bing or Yahoo, he is looking for websites matching his interests. Search engine marketing (SEM) helps you reach these consumers.

Drive Web Traffic

Google rewards companies that provide good content.  Ideally, you want to get your business as high on the 1st page as possible. Many consumers are rather lazy and will only visit websites they see immediately.  It’s been shown that visitors rarely search beyond page two of the search engines.  The best way to drive traffic is to get your web pages to the top of page one for their respective keywords.

Immediate gratification is one of the key characteristics of the World Wide Web. Web surfers have very short attention spans and may be multi-tasking while online. Your business has a very short window of opportunity to complete the sale.

Reach New Consumers

Facebook has become a marketing juggernaut due to creating a useful social media marketplace of ideas, entertainment and sharing. By using pay per click (PPC) marketing, Facebook and other social media sites can raise revenue based on satisfying customer needs.

Web surfers tend to be younger, technologically savvy and mobile. If you want to tap into this market segment, then find out how I can help. We can develop a robust online marketing plan including keywords, articles, site navigation optimization and directory listings. I will teach you what the top search engines are looking for.

If you are ready to join the exciting online marketplace or if you are ready to expand your online reach, then let me help you learn the basics. Our SEO for New York businesses will establish a strong search engine marketing strategy that best fits your brand and company.

Online Directory Mistakes that Bust Small Businesses

Online Directories are a powerful tool for generating revenue in your local business.  Directories can be local or regional or national.  There are probably dozens, if not hundreds, of different directories that you can sign your company up with. The biggest reason to do this is that it helps to create a larger presence online and enables your company to be found in more places where potential new business is.

Reviews have become a huge criteria in determining whether new prospects and leads for your company choose to do business with you or move on to one of your competitors.  Having multiple online locations where existing customers can leave favorable reviews helps you to capture that potential new business when they read positive reviews about doing business with you. This also gives you a chance to address any negative reviews and shine your company in a positive light.

There are common mistakes to avoid that many business organizations make and keeps them from maximizing the potential of Online Directories. Click through below to get access to our Complimentary Guide:

7 Mistakes to Avoid When Setting Up Google My Business Listings & Online Directories.